In this episode of the THINKFUTURE podcast, Christian Farioli, a seasoned digital marketing agency founder based in Dubai, shares his journey from the early days of digital marketing in 2010 to the present. Starting when smartphones were just becoming prevalent and web-based interactions dominated, Christian faced significant challenges convincing major companies of the value of paid Google ads. He discusses his development of a robust, future-proof strategy centered around five key pillars that have stood strong for over 15 years, emphasizing adaptability and data-driven ROI measurement. The discussion also explores the critical role of platforms and personal branding in today's saturated market, where influencers often overshadow traditional advertising methods.

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