Krista’s focus on research and strategy combined with her background in UX and service design, allows her to bridge the strategy and design practices. As an experienced designer and strategist, she has worked with brands such as Fidelity, American Greetings, the Department of Defense, Bose, MINI, and National Geographic Channel. Before making the transition to an agency, Krista worked for several years in higher education as an educational technologist specializing in instructional design, visual design, and media literacy. She combines her background in teaching and learning with design research, design thinking, service design, and strategy to advocate for human-centered experiences. 
Krista holds an MFA in Design Management from the Savannah College of Art and Design. She has designed and taught college courses in methods of contextual research, human factors, innovation, and service design. She is currently an adjunct profession of the MDes, Design Innovation program at MassArt

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