ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "415 EXTRA Tripping Down Maslow's Hierarchy of Needs"
Episode Synopsis
Depending on the kind of business you want to start, you may want to be pickier about where on the pyramid you'd like to fall. In the higher levels, unless you are deeply embedded in the niche, then you might have a tough time selling premium products at a premium price. If you are looking for quantity instead of quality, no one ever really got fired for betting on money or food.
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