ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "292 EXTRA the jobs to be done theory of innovation"
Episode Synopsis
Why do disruptive innovation efforts fail so often?
Is innovation all about meeting customer desires?
JTBD Theory creates a "job description" of the customer's desires
There is the "job" and "how is the job done"
Similar to things I've been talking about
There is always a mismatch between demand and supply
We can use technology to capture the customer's desire and write a job description for the customer.
Once we know the job to be done, we can go on and use technology to fulfill the job to be done
More episodes of the podcast thinkfuture: technology, philosophy and the future
1120 AI Is Transforming Everything | Kevin Surace on Creativity, Automation, and the Future of Work
10/12/2025
1119 The End of Passwords | Bojan Simic on HYPR, Identity, and the Future of Authentication
03/12/2025
1117 Is Success an Illusion? Olga Zalite on Redefining Success and Preserving Human Creativity
29/10/2025
1116 Building Trustworthy AI Agents
22/10/2025
1115 Fighting Deepfakes with AI | Luke Arrigoni on Loti and the Future of Digital Identity
15/10/2025
1114 The 17-Year-Old Building AI Startups | Shahzeb Ali on Coding, Python, and the Future of Tech
08/10/2025
1113 Why I Stopped Fearing AI in Art
01/10/2025
In God we trust