What is digital transformation? In this Brightline Initiative Podcast recorded in London, Stuart Crainer interviews Karolin Frankenberger, co-author of the book The Business Model Navigator. The two discuss digital transformation - not cutting edge technology,  or digitizing products or processes, but rather holistic transformation of businesses with significantly changed value creation processes.  What mistakes do companies commonly make in pursuit of digital transformation?  Frankenberger discusses what delays in adoptation executives should watch out for.

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