Walking you through the principles of digital analytics in bite-size pieces intended for those new to this space especially those coming from more creative fields. Created as something that students in my classes could take to supplement their reading and be reinforce the essentials and perhaps helpful for others out there doing the same study.

Latest episodes of the podcast ThinkerMetrics: 100% Intro to analytics

• The Social Media Algorithms
• User metrics. Monthly average users, daily average users. dau/mau ratio. When it fits, other options
• Media Sites & Advertising Inventory
• A/B Testing. A story: to test or not to test.
• E-commerce
• Analytics Frameworks: Start-up Pirate Metrics and Lean Analytics
• Introduction to Analytics principles