'Are advertising and PR really that different?', asks Weber Shandwick's Gen Kobayashi

Think with Google Firestarters
21/05/2024 33 min
'Are advertising and PR really that different?', asks Weber Shandwick's Gen Kobayashi

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Episode Synopsis

Are PR and advertising really so different? Not according to Gen Kobayashi, CSO at Weber Shandwick. Hear him discuss why understanding people is at the heart of effective PR and advertising, the power of an earned-first mindset, and why the best ideas come from operating in the jungle, not the zoo. Think with Google Firestarters delves into the minds of the marketing and advertising industry's most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt    

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