The Importance of Innovation and Design Thinking for Brands

11/06/2021 17 min Episodio 55
The Importance of Innovation and Design Thinking for Brands

Listen "The Importance of Innovation and Design Thinking for Brands"

Episode Synopsis

Innovation and design thinking are new hot topics in board rooms these days, but anyone who has tried to make a company more innovative through strategic design knows that it’s really challenging. Newer companies that are starting off with innovation as a foundational principle have a big advantage over older organizations with legacy systems, ingrained cultural dynamics, and leadership who might understand the benefit but not really know where to begin.Today’s guest, Avi Raj, is a design strategist who understands how to connect the dots between design thinking, business, and digital experience.  Hosted on Acast. See acast.com/privacy for more information.