This Week on the Think Outside Podcast: The Legend of Bill Lewis and the “Trap" In this episode, we take a trip back in time to explore one of the most legendary fish-catching baits of all time—the Rat-L-Trap! We're joined by Wes Higgins, current Brand Manager of Bill Lewis and part of the family behind this iconic lure. Also joining us is a longtime team member who has been with Bill Lewis Lures since his very beginning Mark Daniels JR! Together, we dive into the rich history of this American success story, uncover how the Rattle Trap revolutionized the fishing industry, and discuss how the brand continues to thrive today.Tune in for an inside look at the legacy, innovation, and passion behind one of the most trusted names in fishing! Listen now on YouTube, Spotify, and other streaming platforms!

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