Improving UX through empowering the customer

Think Deeply, Speak Simply
19/12/2023 19 min Episodio 31
Improving UX through empowering the customer

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Episode Synopsis

User experience is about understanding customers, not just features. Empowering the customer through understanding their needs, perspectives, and pain points allows for the creation of experiences that genuinely solve problems and bring value, leading to deeper engagement and satisfaction. In this episode, we hear from User-Experience and Design Researcher at Cisco, Alexandra Logushova.   Brought to you by PREZENT and Executive Producer, Rajat Mishra.

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