App Goals

27/09/2022 29 min Temporada 3 Episodio 64
App Goals

Listen "App Goals"

Episode Synopsis

Goal enabling technology is the integration of goal setting into tech-based products and services. Things like step-counts, savings targets and fitness goals all have a general benefit to app users and tech companies, however the specifics of how to optimise goals in apps is not well-known. This episode we explore new research and modelling around the most effective ways to utilise goal enabling technology.
Guest: Jake An, UTS Business School lecturer