Episode Synopsis "Using First-Party Data for Direct Marketing Campaigns"

In this episode of Think BIG, Kelsey Mayer is joined by Brandi Gangel, Director of Audience Data & Marketing. They talk about the differences between first-, second-, and third-party data and the advantages of using first-party data to deploy direct marketing content.

Listen "Using First-Party Data for Direct Marketing Campaigns"

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• Using First-Party Data for Direct Marketing Campaigns
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