Using First-Party Data for Direct Marketing Campaigns

15/11/2019 4 min
Using First-Party Data for Direct Marketing Campaigns

Listen "Using First-Party Data for Direct Marketing Campaigns"

Episode Synopsis

In this episode of Think BIG, Kelsey Mayer is joined by Brandi Gangel, Director of Audience Data & Marketing. They talk about the differences between first-, second-, and third-party data and the advantages of using first-party data to deploy direct marketing content.