Send us a textEver wondered how to rev up your strength training to get those gains? Fitness guru Rob Maxwell, with three decades of expertise, joins us to dissect the critical role of intensity for muscle mastery. In our in-depth talk, we don’t just measure intensity through Rep Maximum; we unlock the secrets behind muscular growth, the genetic ceiling, and why pushing to momentary muscular failure isn't just for the elite. It's about recruiting the right muscle fibers, understanding the size principle, and the surprising systemic benefits of getting stronger, from your metabolism to your hormones.Then we pivot to the human side of fitness, where even titans of the treadmill have their 'off' days. Rob emphasizes the value of concrete data like rep maxes to keep your training on track, no matter the mental fog. Plus, he shares his conviction that stellar customer service is the unsung hero of the fitness world, forging loyalty and satisfaction that goes beyond just reps and sets. Tune in for a heart-pumping session that's as much about building a robust body as it is about nurturing steadfast relationships in the gym.

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