Navigating the Phygital Future: Where Worlds Collide 🌐🔍Welcome to the next episode The Zista Podcast with Yves-Alain Schwaar, the innovative mind leading Brand Infinity. With a rich background spanning over 20 years in CRM, marketing automation, and analytics, Yves-Alain expertly guides us through the integration of digital and physical realms to enhance customer engagement.This episode ventures beyond the surface to dissect the mechanics and advantages of phygital strategies. Discover from Yves-Alain how top-tier brands are embracing this approach and the significant role AR and VR play in forging deeper, more meaningful consumer interactions.For anyone looking to adapt and thrive in the evolving landscape of customer experience, this conversation, with Yves-Alain's insights, is a blueprint for success. Tune in for a deep dive into the phygital revolution.

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