Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!Luckily, she carefully curates her story and allows us to learn from success. Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.Still, early in her career, I will follow Benedetta’s research for years. So, without further ado – Benedetta Crisafulli!———————————Season 3 Episode 3Guest ProfileAssociate Professor Benedetta CrisafulliGoogle Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X: https://twitter.com/ZacAnesburyLinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show

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