In this episode of The You World Order Showcase Podcast, host Jill Hart sits down with Ral West, a seasoned business coach and entrepreneur. With over 40 years of experience, Ral shares how she’s built a life of freedom and success through intentional systems and strategies. This discussion provides valuable insights for entrepreneurs seeking to create a smooth-running business that supports their dream lifestyle without constant hands-on management.From Entrepreneurial Beginnings to Business SuccessRal’s journey began over 40 years ago when she launched her entrepreneurial career with a small business in Anchorage, Alaska. Working primarily in marketing and consulting for the tourism industry, she quickly adapted to the demands of owning a business and fell in love with the freedom it provided. Her family’s background in Alaska tourism also played a role in inspiring her path. Although she grew up in Seattle, she eventually settled in Alaska, where she met her husband and expanded her business endeavors. Over the years, she and her family have owned and sold multiple businesses, each time refining their approach to achieve greater success with less stress.Creating a Lifestyle-Driven BusinessOne defining moment for Ral was when her adult daughters encouraged her to share her success strategies with others. They pointed out that many people admired Ral’s ability to balance successful businesses with a life of travel, freedom, and quality time with her family. Recognizing the value of her experience, Ral launched a new business called Ral West - Live the Dream, with a focus on coaching entrepreneurs to build businesses that align with their desired lifestyle. This concept of "having your cake and eating it too" lies at the heart of her coaching philosophy, where she empowers others to craft a business that supports the life they genuinely want.Adapting to the Online World and TechnologyWhile Ral’s business principles remain timeless, she acknowledges that technology and the digital landscape have drastically changed over the years. Transitioning to an online coaching business presented a learning curve, but Ral embraced the challenge. Despite the overwhelming array of digital tools and AI solutions available today, she remains committed to the core principles she developed over decades. For Ral, it’s less about the specific tools and more about understanding and implementing fundamental business principles that can withstand technological shifts.The Importance of Systems and DelegationA major turning point in Ral’s career was the realization that running a business "day-to-day" wasn’t sustainable. Early on, she and her husband found themselves exhausted, handling every aspect of their business as mom-and-pop operators. Over time, they realized that duplicating and delegating their roles was essential for business growth and eventual exit opportunities. Ral emphasizes that a business reliant on its owners for daily operations has limited value for potential buyers or for long-term sustainability. To scale effectively, they hired a COO and CFO to manage day-to-day operations, allowing them to oversee the business from a higher level and enjoy more personal freedom.Starting with the End in MindRal believes that when starting a business, it’s essential to envision what you want your life to look like. Although some people experience “analysis paralysis” and never take the first step, it’s important to start with a general plan. She advises entrepreneurs to consider whether they want to eventually exit their business, pass it on to family, or continue growing it indefinitely. While specific exit plans may evolve, having a clear vision of what success means to you can guide the direction and decisions you make in your business.The Role of...

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