ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Yield Book - 4 Lessons"
Episode Synopsis
What can yield analysts really take away from Ari Paparo’s new book Yield?
This isn’t a book review — it’s about the gold inside the book that every pricing or yield analyst should highlight and study. In this video, I break down 4 key lessons that will make you sharper and faster in digital advertising yield management.
If you’re new to the industry, or even if you’ve been around a while, these insights will help you connect the dots between theory, practice, and results.
Related: The book review of this book:
https://youtu.be/C_Yym-Xf_6w
This isn’t a book review — it’s about the gold inside the book that every pricing or yield analyst should highlight and study. In this video, I break down 4 key lessons that will make you sharper and faster in digital advertising yield management.
If you’re new to the industry, or even if you’ve been around a while, these insights will help you connect the dots between theory, practice, and results.
Related: The book review of this book:
https://youtu.be/C_Yym-Xf_6w
More episodes of the podcast The Yield Doctor with James Deaker
Jan Pasternak
15/10/2025
Book Review: Yield by Ari Paparo
01/10/2025
Blind and Transparent Ad Networks
15/09/2025
2025 Lower Price Floors YT
27/08/2025
Lauren Weinberg - CMO Scorecard
16/07/2025
In God we trust