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The Yield Doctor with James Deaker

Por: deaker

Improving Yield Management in Digital Media

38 episodios disponibles

Latest episodes of the podcast The Yield Doctor with James Deaker

Yield Book - 4 Lessons 23/10/2025

Jan Pasternak 15/10/2025

Airlines Mastered Yield. Why Can’t Digital Ads? 09/10/2025

Book Review: Yield by Ari Paparo 01/10/2025

Blind and Transparent Ad Networks 15/09/2025

2025 Lower Price Floors YT 27/08/2025

Cherry Picking in Ad Tech: What It Is and How to Protect Your Inventory 12/08/2025

Goldilocks Metrics: Avoiding the Deal Desk Optimization Mistake 30/07/2025

The Discounting Trap: How Pulling Demand Forward Breaks Your Business 25/07/2025

Lauren Weinberg - CMO Scorecard 16/07/2025

What Happened to Publisher Pricing Software? 08/07/2025

How AI Is Actually Changing Ad Operations — with Nagarajan Chakravarthy 24/06/2025

Meta Goes All-In on AI Ads: What It Means for Advertisers & Agencies 10/06/2025

How AI Is Reshaping Digital Advertising – A Deep Dive with Alanna Laforet 22/05/2025

Alex Roucourt on Adverting Uplift 20/05/2025

Shiv Gupta Earnings May 2025 16/05/2025

Yield Stories - Sell Out The Homepage! 07/05/2025

House Ads Explained 30/04/2025

Yield Stories Get Price Up 25/04/2025

Yield Stories: The Wrong House Ads 01/04/2025

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