In this episode, Adam Gee and Charlie Coakley (Designers from Yellow Marketing) discuss a variety of mistakes to avoid if you want more effective designs in your marketing so you can get more customers from your marketing.

Listen to find out the following:

• How to get the best out of designers (in-house and external)
Why types of adverts get more conversions
• Things to keep in mind if you are trying to produce designs personally
• Why it is so important to have a detailed brief
• The importance of good bespoke photography
• Why having brand guidelines are so important
• What to include in your designs to make them more effective
• How to stand out from the competition
• How to meet deadlines
• How to produce more innovative designs in your marketing
• How to get the right kind of feedback
• How to improve the copywriting that goes onto your designs.

This episode is hosted by David Roberts, one of the co-founders for Yellow Marketing.

This podcast is sponsored by Zymplify – Sales and marketing automation software that helps your business grow. Fast. Go to zymplify.com/yellow to get an exclusive offer to our listeners: 20% off your first 3 months!

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