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Listen "why Adidas loves wool"
Episode Synopsis
Why is wool so good for athletes? When selling wool to consumers, it's all about offering more. Find out why the global sports brand ADIDAS loves wool. We also head to Hong Kong to meet a hugely successful Chinese designer, who can't get enough of the world's best fibre. If you've got any questions or stories you'd like us to answer or cover, email [email protected]
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