Perfume is no longer just a luxury, it's a booming multibillion dollar industry, growing at record speeds.In this episode, we explore the world of fragrance from a generational lens. We talk about perfumes and colognes we grew up with, the scents that defined our youth, and how a simple spray can transport us back in time.Do we still wear perfume today? Why do some of us feel unfinished without a final spritz before we leave the house, while others have abandoned it entirely. We explore what scent means to identity, confidence and memory and whether the industry's explosive growth reflects a deeper human need for connection, nostalgia and self-expression. Hosted by Darsh, Luke & FionaProduced by Fiona Kelly & Darsh AytonShow runner Darsh AytonOriginal music created and performed by Luke ChampionSocial media content created by Darsh Ayton & Fiona Kelly

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