In what seems to be a big yolk, we now have a game where you're an egg. 
Has the game industry finally cracked? Or is this new genre ready to come out its shell? 
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SPECIAL ANNOUNCEMENT
The XboxCast is now doing merch! You heard that right. We have launched our very own merch that you can totally buy. Its 100% legit. We're now offering "Xbox on Cup" mugs, with our very own logo. Keen to get yours? The shop is live now on our site. Order yours today before Kyle changes the design... 
 
And now on with The Regular Show!
 
💰 Microsoft Execs Demanding 30% Xbox Profit Margins—Double the Industry Norm
Leaked Bloomberg bombshell shows who's really ruining Xbox. And the answer wont surprise you. We've spoken a lot about Amy Hood (Microsoft's CFO) recently, and with good reason. Seems like shes slapped a 30% "accountability margins" target on gaming in fall 2023, which is nearly double the 17% industry average. Cue 10k+ layoffs, studio shutdowns, and endless cancellations. Seems like Xbox is losing its soul just to please the bean counters...
 
📱 Xbox Blames TikTok For Everything, Not PlayStation
Xbox boss Matt Booty claims Xbox's "biggest competition isn't another console... it's TikTok..." Yeah right... The fact that Xbox has tanked all good will, decided exclusives don't matter, doesn't have an answer to the PS Pro, and also put out the disastrous "This is an Xbox" ad campaign has done nothing but help the brand, of course.
 
🪟 Next-Gen Xbox Rumors: Full Windows, Back Compt, Free Multiplayer
Leaks whisper next Xbox runs full Windows, beefy backward compat, and free online MP forever. But also comes with a steep price tag. Is this enough to sway people towards Xbox? Only time will tell, but we can't help but feel that Microsoft is not listening to any customers (with anything really)... So we wait and see, but we're not holding our breath. 
 
⚔️ Ubisoft Begs Division Studio Staff to Self-Layoff
Ubisoft's nudging Massive Entertainment (The Division devs) to volunteer for cuts amid Tencent drama and flops. After AC boss ousting, now this, it looks like staff are grabbing parachutes before the axe falls. Ubisoft's imploding faster than a failed raid... 
 
What is going on in the gaming indutry? 
We wish we had the answers. 

 
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