In this episode we take a close look at taglines. From big business to blockbusters to books we discuss how these brief blurbs of exposition just might be the most valuable marketing tool ever devised and share key tips to on how to craft an effective tagline for your novel.Episode highlights:02:08             What is a tagline?04:25             Novel examples08:55             The key to writing a tagline for a book12:40              Character is King: Tagline Edition17:16               Tagline Tag21:05              Early morning aliens

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