Many authors have the idea that working with a publicist can change the trajectory for commercial success or failure of their book. Frequently, their expectations are unreasonable or not aligned with the budget. Kathleen Schmidt is our guest for Episode 32 of The Write Approach to talk about what it's like to work with a publicist, what it is that publicists do, and how authors can have an effective relationship with the person doing the publicity work for their books.You can find Kathleen on Twitter and subscribe to her Substack newsletter, Publishing Confidential, where she sheds light on the inner workings of the publishing and publicity industries.

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