ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Psychological Distance"
Episode Synopsis
Why do we relate to some people instantly? Why is it hard for some people to imagine the repercussions of climate change? Why do we donate to charities related to our native countries? It turns out that our mind perceives distance not just with space, but also with people and events. Find out more about psychological distance - this mysterious metric that our brain makes, and how it can influence your decisions at work.
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