Esben Nielsen, a co-Founder, and the CPO, and Simon Bentholm, A Digital Strategy Executive at Penni.io were pretty awesome guests of The Wolfcast.  Penni.io's vision is to fundamentally change the way people engage with insurance.  
Some of the topics that we covered included:

Employing technology to solve business problems in complex environments
Applying behavioral science to the insurance industry
The brain has the tendency to translate an easy decision as a good decision
Gift cards as decision tools
The importance of 'relevance'
Understanding risk perception is important for contextualization
Three ways of doing embedded insurance
Embedded insurance is the hottest topic ever
Quoting questions and binding questions

Other titles we considered for this episode:

I Had Loads of Hypotheses Going In
The Red Cross in the Corner of the Browser Was the Biggest Competitor
Nobody Wakes up in the Morning Thinking About Insurance
The Numbers Don't Lie
I Am Going to Do the Other Thing
The Best Decision Is the Easiest Decision

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