Data overload kills strategy, influencer budgets soar, Coke revives personalization, the funnel is dead

The Wine Marketers Radar
01/04/2025 5 min
Data overload kills strategy, influencer budgets soar, Coke revives personalization, the funnel is dead

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Episode Synopsis


In this episode, Polly Hammond dives into four major shifts shaping marketing today: why most brands are still chasing the wrong data, how influencer partnerships are becoming core to brand strategy, what Coca-Cola’s new personalized packaging means for product engagement, and why BCG says it’s time to ditch the funnel. Fast insights, built for wine marketers who think ahead.

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