In this episode Edward Zia discusses how to use Linkedin effectively, why LinkedIn has become the platform of choice for business people, creating high value content, branding, getting exposure, expanding your social influence, and client conversion strategies, how to become more likeable, increase your following, embrace authentic business practices, increase your social attraction, create social proof, adding more value, flying with Virgin Airlines, booking flights, flying business class, copyright laws for content creation, and video production, relationship building, networking, conflict resolution, dealing with toxic people, haters and trolls and last but not least, choosing to stay positive in the midst of our storms. 

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