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Listen "WE041 – Harnessing AI Productivity Tools, Navigating Digital Marketing and Mastering Work-Life Balance with Matt Winklestine"
Episode Synopsis
In this episode of Wicked Energy with JG, host Justin welcomes back Matt Winklestine, President at Engaging Perspectives, for a riveting discussion covering a range of topics. Delve into the importance of work-life balance, being present in the moment, and cherishing family time as they share personal experiences and insights.
Join them as they explore Matt's journey from business development to marketing consulting, the challenges faced in adapting to ever-changing communication and marketing methods, and the role of younger generations in shaping the workforce. Learn about the effectiveness of LinkedIn in building networks and increasing brand recognition, as well as the value of podcasting for creating consistent, customer-centered content.
Matt sheds light on the construction industry's lag in digital marketing and branding, emphasizing the need for trust-building and communication through digital platforms to establish powerful and meaningful brands. Discover the best ways for companies to communicate their message and create effective content, from understanding the customer's perspective to employing various mediums such as thought leadership campaigns, targeted ad campaigns, and videos.
Understand the complexities of measuring content impact and the three-stage process Matt suggests to gauge its effectiveness. Gain insights into AI tools like Descript, ChatGPT, Clara, and Fireflies that can improve productivity, and learn how to strike a balance between utilizing these tools without feeling overwhelmed.
Justin and Matt also discuss the potential for online courses to share knowledge and touch on the importance of branding, brand loyalty, and the untapped potential of influencer marketing in the B2B space. Lastly, Matt shares his morning routine and invites listeners to connect with him on LinkedIn for digital marketing advice in the engineering and construction space, as well as to check out his podcast, Evolving Engineering Construction Brands. Don't miss this engaging conversation packed with valuable tips and insights!
If you are interested in learning more or connecting, see the links below:
Personal LinkedIn: https://www.linkedin.com/in/matthew-winklestine/
Company Page: https://www.linkedin.com/company/engaging-perspectives/
Website: https://www.engagingperspectives.com/
Wicked Energy
For more info on Wicked Energy, please visit www.wickedenergy.io.
For the video version, please visit the Wicked Energy YouTube channel at https://www.youtube.com/channel/UCL5PSzLBnSb7u1HD1xmLOJg
If you or your company are interested in starting a podcast, visit https://www.wickedenergy.io/free-guide for a free guide on creating a successful podcast.
Lastly, if you have any topics or guests you'd like to hear on the show, please email me at [email protected] or send me a message on LinkedIn.
Join them as they explore Matt's journey from business development to marketing consulting, the challenges faced in adapting to ever-changing communication and marketing methods, and the role of younger generations in shaping the workforce. Learn about the effectiveness of LinkedIn in building networks and increasing brand recognition, as well as the value of podcasting for creating consistent, customer-centered content.
Matt sheds light on the construction industry's lag in digital marketing and branding, emphasizing the need for trust-building and communication through digital platforms to establish powerful and meaningful brands. Discover the best ways for companies to communicate their message and create effective content, from understanding the customer's perspective to employing various mediums such as thought leadership campaigns, targeted ad campaigns, and videos.
Understand the complexities of measuring content impact and the three-stage process Matt suggests to gauge its effectiveness. Gain insights into AI tools like Descript, ChatGPT, Clara, and Fireflies that can improve productivity, and learn how to strike a balance between utilizing these tools without feeling overwhelmed.
Justin and Matt also discuss the potential for online courses to share knowledge and touch on the importance of branding, brand loyalty, and the untapped potential of influencer marketing in the B2B space. Lastly, Matt shares his morning routine and invites listeners to connect with him on LinkedIn for digital marketing advice in the engineering and construction space, as well as to check out his podcast, Evolving Engineering Construction Brands. Don't miss this engaging conversation packed with valuable tips and insights!
If you are interested in learning more or connecting, see the links below:
Personal LinkedIn: https://www.linkedin.com/in/matthew-winklestine/
Company Page: https://www.linkedin.com/company/engaging-perspectives/
Website: https://www.engagingperspectives.com/
Wicked Energy
For more info on Wicked Energy, please visit www.wickedenergy.io.
For the video version, please visit the Wicked Energy YouTube channel at https://www.youtube.com/channel/UCL5PSzLBnSb7u1HD1xmLOJg
If you or your company are interested in starting a podcast, visit https://www.wickedenergy.io/free-guide for a free guide on creating a successful podcast.
Lastly, if you have any topics or guests you'd like to hear on the show, please email me at [email protected] or send me a message on LinkedIn.
In God we trust