An interest in invigorating and energizing business conferences and networking events helped to inspire West Michigan business leader Shannon Cohen to launch the rapidly expanding Rockstar Woman Movement.

Cohen, who is also an author, podcaster, and entrepreneur, talked about her mission when she was interviewed by Sheri Welsh for the Welsh Wire podcast, sponsored by the Family Business Alliance.

The Welsh Wire features professional recruiting expert Sheri Welsh and moderator Mike Rogers. Listen in as leaders from a wide array of small to mid-size west Michigan companies weigh in and share their experiences and insights on a variety of business topics, including employee retention challenges and recruitment success stories.

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