“Events are definitely back, some even bigger and bolder…[But] events need to become a lot more focused and content driven, as do the venues. People will only attend if it is worth their while, both for business and their carbon footprint. Many event organisers have started adding a wellness aspect to their agenda and the venues need to be able to accommodate that… Having glass jars where you can see the nice cucumber floating in or serving healthy food on green plates are not cutting it anymore. We need innovation here.” - Heleri RandeIf there is one area that I consider the hardest hit by the 2020 pandemic, that is events. To go from a strong cadence in 2019 and then suddenly being plunged into a screeching halt to then being one of the last revenue streams to pick up post-pandemic in many regions - my hats go off to you all who have dedicated so much time, energy and efforts in finding new and creative ways to target a segment that is not buying the way it used to pre-pandemic. However, it is in these times of great ‘hardship’ that we can hold space for true creativity to propel our businesses forward.In today’s episode, I’d like to talk about how events have evolved since the pandemic, what is new and what are our business and corporate guests demanding. To help me shed the light on this subject, I reached out to an incredibly inspiring, smart and creative hospitality professional, Heleri Rande - a writer, speaker, MC and strategist - to gain her insights on what is happening in the events arena, where wellness fits in and what we can do to gain even further moment in a segment that is coming back with a bang.Here is the very interesting full interview with Heleri.________Are you ready to take wellness to the next level?Here are 2 ways I can help:1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders📌 WHAT: The Wellness Asset AcademyA 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.→  Join the waitlist here.2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus📌 WHAT: Asset Builder MentorshipExclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.→  Become a steward of true hospitality.💡 Why work with me?I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.✅ #1 best-selling author, global wellness expert ✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific ✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas ✅ Interviewed over 150+ hoteliers worldwide 

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