In recent years, the business case for diversity has emerged as the go-to argument for why organizations should prioritize diversity in their recruiting efforts. Though most organizations don’t feel the need to explain why they care about core values such as innovation, resilience, or integrity, when it comes to diversity, lengthy justifications on the value of hiring a “diverse workforce” have become the norm.At Boston University's Questrom School of Business, Dr. Oriane Georgeac researches how individuals respond to organizations’ messages about diversity and their justifications for why they value diversity in their workforce. Her findings show that organizations relying on a business case to justify diversity among their ranks may inadvertently alienate and hurt their efforts to recruit members of historically underrepresented communities.

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