In this episode of The Weekly Wealth Podcast, Certified Financial Planner ™ David Chudyk sits down with referral expert and author Stacey Brown Randall to uncover the secrets behind a truly referable client experience.Stacey explains why great service isn’t enough, how to turn everyday clients into raving referral sources, and why asking for referrals can actually hurt your business. Whether you’re a financial advisor, business owner, or sales professional, this conversation will help you re-engineer your client experience so your business grows organically—without cold calls, gimmicks, or awkward scripts.👉 Grab Stacey’s book: The Referable Client Experience⏱️ Episode Timestamps00:00 – Intro: Why referrals are the ultimate financial planning tool01:00 – Meet Stacey Brown Randall: Referral coach, podcaster, and author03:00 – Podcasting longevity & creativity: How podcasts build connection and credibility04:00 – Customer Service vs. Client Experience: Understanding the difference06:00 – Why most people mislabel “referrals” and what to track instead07:30 – How small businesses can outshine big companies in experience10:00 – The 3 Stages of Client Experience: New → Active → Alumni12:00 – The 50/50 Formula: Great work + relationship touchpoints16:00 – Overcoming “The Quiet Voice” of buyer’s remorse18:00 – Example: Sending a “journey card” or handwritten note that reassures new clients21:00 – Avoiding complacency during long-term client relationships22:00 – Cookie Box Example: A creative relationship touchpoint before annual reviews25:00 – Why not every happy client will refer — and that’s okay27:00 – The Science Behind Referrals: Why you should never ask for them30:00 – Centers of Influence: How to approach COIs the right way33:00 – How Stacey works with clients & the programs she offers35:00 – Lifetime value of a referral & compounding business growth36:00 – What wealth means to Stacey Brown Randall: Freedom of choice37:00 – Final Tip: Identify your current referral sources—the “low-hanging fruit”39:00 – Bonus Content: How listeners can apply the episode immediately💡 Key TakeawaysClient experience = how they feel working with youGreat work alone isn’t enough; add relationship touchpointsAvoid the “ask” — referrals come from helping others, not self-promotionIdentify who’s already referring you and nurture those relationships first📚 Resources...

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