Two self-storage experts—Merit Hill Capital’s Liz Schlesinger and CBRE’s Nick Walker—discuss the sector's strong long-term fundamentals and near-term challenges facing this resilient asset class, including a tepid housing market.Share these insights about the self-storage industry fundamentals: Operators understand the customer: Self-storage customers prioritize proximity and convenience over amenities.Data plays a huge role: Savvy investors use data to inform site selection and identify market trends such as the increasing demand for units in urban areas.The housing market impacts demand: Investors should be aware of the potential risks and opportunities associated with housing market fluctuations.Operational expertise required: Self-storage relies heavily on operational expertise to maximize returns.

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