Destroy your audience

23/06/2021 9 min
Destroy your audience

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Episode Synopsis

The episode where I try to convince you to destroy your audience.The audience doesn’t exist.The transcriptYou know what? I start more of these podcasts with me sighing than I do with me being in a happy mood or anything. Happy Wednesday. That was me trying to be enthusiastic is Wednesday again, it's another Wednesday audio.This is episode six of the only podcast in the world about Wednesdays. And today I want to actually talk not really about Wednesdays, but one of the reasons why I made the Wednesday audio, the Wednesday audio was made because I had this idea in my head and simply put, the idea is destroy your audience.That's what I want to talk about today. Destroying your audience. What I actually mean by it, because there's been a lot of confusion with this. I keep tweeting it on Twitter. Not really explaining what I mean. This is what I mean by destroying your audience. Here we go.I made the Wednesday audio because I wanted to continue destroying my audience. First of all, to say on this point, I hate the term audience. I don't even think of myself as having an audience, but there is 150 people at them in here. I've only just started this newsletter. There's 150 people already on this newsletter that I could con consider an audience by the way, why can't I say I consider.So I don't even consider it as an audience. I consider it as people that have chosen to just listen to things that I've got to say, cool, that's fantastic. And on Twitter, I see it in the same way on Twitter. I've got where more than 150 people paying attention, but I don't consider them as an audience.The second I think of them as being an audience of being some kinds. Collective that I'm standing in front of. I think that's the second that you lose. So really this idea of destroying your audience. First of all, is this simple is destroying the concept of having an audience. I don't make any of this foreign audience.I'm not making this for you. I'm making this for me. I create things for me. The Wednesday audio was an attempt to make a podcast about Wednesdays and seeing how far I could string out this random, stupid idea. And also, secondly, because Thomas J Bevin said, it'd be a cool idea. I kind of agreed. And I thought, yeah, what have I got to lose?Let's make a podcast about Wednesday. So I don't create for the people I don't create for an audience is really catharsis. Or sometimes it's thinking out loud. Sometimes it's purely for the art of creation to enjoy creating something, to be away from the day job, to be away from other things. And to just sit.And enjoy the pure process of creation if other people enjoy that too well, that's awesome. But that, isn't the goal. The fact that somebody else enjoys it is obviously nice. It's a little bit of an ego boost when somebody else follows you, it means you had to grow a little bit, but it's nowhere near the primary reason, not even the secondary reason, the third, the fourth, whatever the audience doesn't exist.There's the big, big, big idea of being audience driven. And if you was to see me saying that, I put it in quotation marks. If I was audience driven, well, this thing that I'm recording now wouldn't even exist. There's such a tiny audience for the things that we're talking about now, Wednesdays, but it just, it wouldn't even exist.There'd be no point in it. No audience is asking for a podcast about Wednesday. And even my men podcast, the men podcast, I record every week, get doing things usually over an hour long and I don't split it down. It's not split into nice little nature songs. If I was audience driven, if I was making the content foreign audience to please an audience, well, I've been making neat little chunks of three to five minutes and uploading them to YouTube.And I'd probably have a secondary podcast that was just the shot clips. I'm not making things easy for people to consume...