SummaryIn this conversation, Tom Locke, founder of Noughts and Ones, discusses his journey into web development and the importance of sustainability in business. He shares insights on how his agency integrates sustainability into their processes and the significance of creating user-friendly, high-performing websites that also consider their environmental impact. Tom emphasizes the need for businesses to be a force for good and offers practical tips for reducing digital impact, such as being mindful of device usage and unsubscribing from unnecessary emails. The discussion highlights the evolving nature of sustainability in the digital space and the importance of authenticity in business practices.Chapters00:00 Introduction to Tom Locke and Noughts and Ones04:43 Tom's Journey into Web Development08:51 The Importance of Sustainability in Business13:36 Noughts and Ones' Unique Approach to Sustainability17:58 Defining a Sustainable Website and Digital Footprint22:56 Building Sustainable Websites31:01 Balancing Sustainability and Profitability33:44 Practical Steps for Reducing Digital ImpactMore from TomLinkedinNoughts and Ones website

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