In this episode, our host Bob is with marketing expert Nathan Young, founder of Find Your Audience, to delve into the dynamic world of marketing strategy. Nathan shares his fascinating journey from a finance VP to a CEO, and now a leader in the marketing industry, running his firm for over seven years. The conversation covers a range of topics including the complexities of hiring the right marketing talent, the importance of understanding consumer psychology, and the emerging trends shaping the marketing landscape today. Listeners will gain valuable insights into the art of building trust with potential customers, the power of storytelling in branding, and practical strategies for engaging audiences in a rapidly changing market. Whether you’re an entrepreneur, business owner, or just someone interested in marketing, this episode offers a wealth of knowledge that could transform your approach to growing your business. Tune in to learn how to navigate the challenges of marketing, avoid common pitfalls, and make informed decisions that drive results. Don't miss out on this chance to learn from one of the industry’s best. Listen to the full episode now!   Episode Highlights: 00:00 Welcome to The Wealthy Entrepreneur Podcast 07:14 Marketing Strategy, Consumer Psychology, and the Importance of Understanding Consumer Needs 11:18 Leveraging Consumer Psychology to Engage Audiences and Build Trust 19:20 Storytelling in Marketing, Its Effectiveness, and Various Mediums 22:48 Analyzing Consumer Behavior and Gathering Data for Marketing Insights 28:30 Marketing Strategies, Analytics, and Crm Platforms 32:59 Marketing Strategy and Tactics for Various Industries 37:13 Emerging Trends in Marketing, Including Direct Mail and Primary Research, and the Impact of Generative Ai on Marketing and Other Industries 41:41 Marketing Strategies for Business Growth   About the Guest: Nathan Yeung is the founder of Find Your Audience, with over a decade of expertise in B2B marketing. He has collaborated with leading Canadian companies like Constellation Software and Procom, and has worked alongside Robert Herjavec from Shark Tank. With 18 years of SEO experience and 9+ years as a performance digital media buyer, Nathan has driven success for more than 50 clients, especially in B2B SaaS. He has also shared his insights as a guest lecturer at UC Berkeley and St. John's University.   Connect with Nathan: LinkedIn: https://www.linkedin.com/in/yeungnathan/ Instagram: https://www.instagram.com/fya.marketingbytes/ X: https://x.com/n8yeung Find Your audience website: https://findyouraudience.online/ Find Your Audience LinkedIn: https://www.linkedin.com/company/find-your-audience-online/   Resources: Find Your audience website: https://findyouraudience.online/ Visit the Million Dollar Year Website: https://www.milliondollaryear.ca/  Download The Wealthy Entrepreneur (digital book) for FREE: https://www.milliondollaryear.ca/wealthy-entrepreneur/opt-in  Like our Facebook Page at https://www.facebook.com/milliondollaryearprogram  Join The Wealthy Entrepreneur Community for FREE at https://www.facebook.com/groups/gauvreaucpa    For more podcast episodes, subscribe to our Youtube Channel at https://www.youtube.com/@milliondollaryearprogram. Let’s continue to work on becoming a Wealthy Entrepreneur!   See omnystudio.com/listener for privacy information.

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