ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Sunk Cost Fallacy | Pocket Byte #18"
Episode Synopsis
Why do smart people make irrational financial choices? Why do we stick with doomed projects, failing investments, or toxic commitments, just because we’ve already spent money, time, or energy on them? You’ll learn the psychology behind sunk costs, including loss aversion and cognitive dissonance.
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