Our guest is Gordon McCullough, the Chief Executive Officer of the Research Institute for Disabled Consumers (RIDC). If you’ve not come across the RIDC, they are a well-established research organisation with a panel of more than 3500 disabled people. As Gordon has said, "No business would actively exclude a fifth of its potential customer base, yet many do by not being accessible to disabled people, and this is where the RIDC comes in". Gordon explains how they carry out their qualitative and quantitative research through the fantastic panel they have created. Carrying out valuable research for organisations is part of their role; they also carry out research they have identified from the panel.We talk with Gordon about the biggest issues for disabled people during Covid and why electric vehicles might leave disabled people behind. He also talks about being a non-disabled person in a user-led organisation - what did he have to learn, and what does it mean to the people RIDC work with?Phil is the Chair of RIDC, so he leaves some of the questions to Simon this time. We suspect by the end of the show, you’ll want to join the panel and add your voice to bring about change, you can by clicking the link below. LinksRIDC website Join the panel   Online or telephone 020 7427 2460 or email [email protected] research projects Twitter  RIDC

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