ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "425: Darrell Lester—The Eight Letter F Word"
Episode Synopsis
Former vice president of marketing at Publishers Clearing House, Darrell Lester, tells the inside story of how PCH started as a mom & pop shop, meteorically rose to one of the most beloved companies in America, and then was nearly destroyed by bad press and lawsuits because of greed. Darrell witnessed it all and chronicled it in his book, Downfall of an Icon: The True Story of Publishers Clearing House.
More episodes of the podcast The Way I Heard It with Mike Rowe
462: Del Bigtree—An Inconvenient Study
09/12/2025
459: Steven Grayhm—Sheepdog
18/11/2025
458: Johnny Joey Jones—Mind Your Wake
11/11/2025
456: Gavin de Becker—Forbidden Facts
28/10/2025
455: Philip Diehl—Flying Over the Hump
21/10/2025
In God we trust