Struggling to price your pressure washing services? Feeling pressure to match those ultra-low $199 specials you see advertised everywhere? This eye-opening conversation between industry veterans Matt Jackson and Clay Smith tackles the epidemic of underpricing that's holding back pressure washing businesses across the country.Matt and Clay dive deep into the psychology of pricing, revealing why the fear of losing jobs to competitors drives business owners into a dangerous race to the bottom. They share candid insights about their own pricing journey, explaining how they've built a business model where $500+ is their standard job price during busy seasons. Rather than apologizing for premium rates, they've created a value proposition that makes customers happy to pay more.The hosts break down exactly why those tempting $199-$250 jobs are actually business killers. From sky-high insurance costs to equipment maintenance, fuel expenses, and the need to build capital for future growth, they deliver a masterclass in understanding the true cost of running a legitimate pressure washing operation. As Clay pointedly asks, "If I were to go and do a $200 job, that's completely wasting our time... so why would I do that?"Beyond just the numbers, this episode explores the qualitative difference between budget-hunting and quality-seeking customers. Matt shares how building a portfolio of 300+ Google reviews has created a reputation that allows them to charge premium rates while still earning enthusiastic five-star feedback. They explain why customers actually leave better reviews when paying higher prices, contrary to what many business owners assume.Whether you're just starting out or looking to level up an established pressure washing business, this conversation provides the mindset shift and practical strategy you need to stop undervaluing your work. Follow their advice to break free from the treadmill of low-margin jobs and build a sustainable business that rewards your expertise, investment, and professionalism.Want more business-building insights? Subscribe to the Wash Pros podcast and follow Matt and Clay on YouTube and Instagram to continue learning from their combined decades of industry experience.https://www.facebook.com/WASHBROSPODCASThttps://www.facebook.com/mattdrivewayguyhttps://www.facebook.com/c3pressurepowerwashingcoach.com C3washpros.com mattthedrivewayguy.com

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