Jack Butcher was a successful but burnt out co-owner of a small design agency with his wife Celia. The more business he won, the more of a grind it was. He thought there must be a smarter way. Inspired by the famous tweet storm by Naval Ravikant, he set out to transform their service business into a suite of digital products. They're off to a great start. Their business bank balance was $58 at the start of 2020 and was over $1 million by the end of the year. In this conversation, Jack talks about his experiences over the past year or so and provides advice for others looking to turn a service business or deep expertise into products that can earn while they sleep.

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