When we think of tourism, we think there is an economic value that benefits locals from that tourism growth. The problem is, when the sense of place is too attractive, sometimes the industry doesn't benefit the locals at all. Last episode we discussed Overtourism, but how can we tackle it?Diversify and distribute is about managing and planning inbound tourism. But also, tourists have to bear some responsibility. 
How can travellers be more responsible? What is the morality of travel? Who has the right to travel? We need to rethink the way we travel or the reason why we do it.
After considering who bears the cost of tourism growth and what are the strategies some countries have started to develop to tackle overtourism. Joseph Cheer and I discuss mass tourism, we strip the ideas and ethos behind being a tourist or a traveller. And we introduce the role Cultural Heritage and branding have in the industry, which will be the topic of our next episodes! ...

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