In this episode, Brian O'Neill discusses the common excuse of 'the timing is not right' and why it is often just an excuse. He emphasizes that there is no such thing as perfect timing and waiting for the right time will only delay progress. Brian encourages listeners to start difficult and life-changing endeavors even when they are in the midst of challenges, as it will make them stronger. He also highlights that those who are truly ready to make a change do not talk about timing but instead focus on the potential negative consequences of not taking action. Brian concludes by stating that business is not easy and those who seek comfort and certainty should stick to their nine-to-five jobs.
Takeaways

There is no such thing as perfect timing, and waiting for the right time will only delay progress.
Starting difficult and life-changing endeavors during challenging times can make individuals stronger.
Those who are truly ready to make a change focus on the potential negative consequences of not taking action.
Business is not easy, and seeking comfort and certainty may not be compatible with entrepreneurship.

 
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