Season 7, Episode 3: What happens when you mix cricket, advertising, tech, and data? You get a powerhouse conversation on the business of media in India’s biggest content season—IPL.This episode is a whirlwind of insights as Kavita, Abash, and Deven:Break down Dream11’s creative genius in ad campaignsUnpack CTV’s rising dominance, pricing models & audience targetingExplore the emotional and business impact of IPL fan loyaltyDiscuss the power and complexity of quick commerce advertisingDebate performance vs. branding in a data-obsessed worldReflect on the evolution of retail media into media mediaIntroduce Voiro’s Brand Center MVP — bridging the media planning chaosWhy Tune In? Whether you’re a marketer, media planner, or a cricket-loving ad nerd, this episode offers the perfect blend of business smarts and fandom fun.Learn about Brand Center: https://brandcenter.voiro.com/phoenix/systems/HomeHost—Kavita Shenoy: https://www.linkedin.com/in/kavita-shenoy-3565485/Co-host—Abash Sinha: https://www.linkedin.com/in/abashsinha/Co-host—Deven Shan: https://www.linkedin.com/in/deven-shah-635210145/👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro👉 Follow us on Twitter: https://twitter.com/VoiroTech #VoiroPodcast #IPL2025 #CTVAdvertising #RetailMedia #BrandCenter

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