[Season 4 Episode 6] Anand and Kavita take a trip to Cannes and ATS London through the airwaves and jam on creativity, capitalism and context. In this episode, we cover: ⚡️ ATS London 2023 and Sustainability⚡️ Why Capitalism Can Be in Service of Life: Brian Morrissey on Cannes 2023 ⚡️ The Big Shift in How Programmatic Works⚡️ Attention as a Metric and What is API (Attention Per Impression)⚡️ Retail Media and CTV: The Problem of FragmentationChapters03:14 - Events (ATS and Cannes Lions 2023)13:00 - Measuring attention17:41 - Retail media is hot21:54 - Pricing A.I enabled gigs25:48 - What's happening with CTV29:41 - What we are watching this week32:02 - "IDs won't save us"CC: AdTech God, Marc Andreessen, Rob Beeler, The Rebooting👉 Learn about Voiro: https://voiro.com👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro👉 Follow us on Twitter: https://twitter.com/VoiroTech#podcast #cannes 2023 #advertising #content #ATS London #Publisher #AI #Retail Media #CTV

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