[Voiro Podcast - Season 5 Episode 12] Join Anand Gopal and Anil Karat in the latest Voiro Podcast episode as they kick off the year by dissecting adtech and martech predictions. Here’s the rundown:1️⃣ Content Radar: Anand and Anil spill the beans on what's capturing their content attention lately.2️⃣ Google's Cookie Saga: Anand leads with predictions on Google's move to retire 3rd party cookies, prompting Anil to unravel the historical significance and the potential impact on the advertising landscape.3️⃣ AI Revolution: Anand predicts AI's role in shaping contextual ads and automating creative production. Anil weighs in on the dual facets of AI, especially with major elections looming in 2024.4️⃣ Digiday Insights: Anand shares his perspectives on Digiday's bold predictions, from Netflix's stance to Amazon's growth and the future of big advertisers.5️⃣ Bundling for Success: Anil forecasts 2024 as the year of bundling, emphasising its potential to expand audience reach and streamline subscriptions for businesses.6️⃣ First Party Data Dominance: Anil wraps up with insights into the growing importance of first-party data, focusing on efficient ad spending and robust ad dollar tracking.Don't miss this riveting episode! Tune in now: https://voiro.com/podcast/anand-anil-2024-adtech-martech-predictions👉 Learn about Voiro: https://voiro.com 👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro👉 Follow us on Twitter: https://twitter.com/VoiroTechEvan Shapiro, Google, Digiday, Netflix, Amazon, Lex Friedman, AdExchanger#trends #ai #cookies #3pcookies #genai #chatgpt #cybertruck 

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