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Listen "Shifting Society: The Social Norm Approach"
Episode Synopsis
In this episode, Martin Ocholi talks to Dr Rufus Eshuchi-a
social and behavior change specialist from the international development sector-
on the use of the social norm method in social behavior change.
Learn how social norms influence our decisions and behaviors, why addressing them is critical to achieving positive social
change, and how individuals, organizations, and governments can effectively
leverage them to address complex challenges such as combating harmful practices,
challenging stereotypes, and fostering healthier, more equal societies.
social and behavior change specialist from the international development sector-
on the use of the social norm method in social behavior change.
Learn how social norms influence our decisions and behaviors, why addressing them is critical to achieving positive social
change, and how individuals, organizations, and governments can effectively
leverage them to address complex challenges such as combating harmful practices,
challenging stereotypes, and fostering healthier, more equal societies.
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