Charlotte Bastiaanse, editor of Vitafoods Insights, and Mike Hughes, head of research and insight at FMCG Gurus discuss how changing dietary habits are driving demand for alternative proteins, as well as highlight the key barriers and challenges for the protein market.Interested in this topic? Join us at Vitafoods Europe 2019 for the Education ProgrammeSummit detailsProtein innovation: Consumers driving growthWednesday 8 May, 10:00-13:00Session detailsAlternative protein sources: current and future market trends within the food, drink and nutritional supplement spaceOutlining consumer attitudes and behaviours when it comes to alternative protein sourcesUnderstanding what key barriers and opportunities exist when it comes to positioning products around alternative protein sources  Identifying in which product categories alternative protein sources are most influential on consumption behaviour

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