Even as consumption of carob is growing globally, orchards are shrinking, leading CarobWay’s founder to seek a new and more sustainable model.Carob—once known as a 70s replacement for chocolate—has come into its own, with consumption growing at 5 percent a year. However, orchards are shrinking and there is an increasing shortage of quality ingredients in the market. This has opened up a whitespace not only for supply, but to do so in a new and more sustainable way. Udi Alroy, CEO and co-founder of CarobWay, has taken up the challenge to develop carob intensive cultivation orchards and to produce ingredients using 100% of the carob fruit—from seeds through pods. With decades of experience in the global food and nutraceutical industry, and a passion for supply chain transparency and sustainability, Udi has identified cultivars that produce well in arid climates, and yield abundant ingredients.Tune in to hear more about:Market opportunities for carob—both for food and beverage products and nutraceuticals.How utilising all parts of the carob fruit yields unique new ingredients.Why an eco-supportive model based on long-term partnerships has overt and underlying benefits to business.Inspiration to make greater sustainability commitments across the supply chain.Guest: Udi Alroy, CEO and co-founder, CarobWayIf you like the show, make sure to subscribe and follow the Vitafoods Insights podcast. Feel free also to recommend the show to a friend that you think would enjoy it.For more content from Vitafoods Insights, make sure to check our website: https://www.vitafoodsinsights.com/To learn more about sponsorships opportunities, click here and make sure to check our media kit. 

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